Concepedia
Statistics
Publications
17
Citations
1.3K
H-Index
15
Active since
2009
Affiliations
University of Alabama(Current)
Beijing Institute of Fashion Technology
University of North Carolina at Greensboro
Indiana University of Pennsylvania
Kansas State University
Xiao Tong is an author at University of Alabama specializing in marketing, business, and marketing management.
Publications per year
2009–2022
Measuring customer‐based brand equity: empirical evidence from the sportswear market in China
Xiao Tong, Jana M. Hawley · Journal of Product & Brand Management · 2009 · 407 citations · Full text
Business, Marketing, Marketing Management +15
A cross‐national investigation of an extended technology acceptance model in the online shopping context
Xiao Tong · International Journal of Retail & Distribution Management · 2010 · 193 citations
Business, Management Information Systems, Marketing +17
Brand personality and brand equity: evidence from the sportswear industry
Jin Su, Xiao Tong · Journal of Product & Brand Management · 2015 · 113 citations · Full text
Exploring young consumers’ trust and purchase intention of organic cotton apparel
Xiao Tong, Jin Su · Journal of Consumer Marketing · 2018 · 103 citations · Full text
Antioxidant properties and sensory evaluation of microgreens from commercial and local farms
Libo Tan, Holly Nuffer, Jiannan Feng et al. · Food Science and Human Wellness · 2019 · 98 citations · Full text
Agriculture, Food Science, Nutritional Sciences +15
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