Concepedia

Jana M. Hawley

JM

17

Publications

1K

Citations

13

H-Index

1933

Active since

Affiliations

University of Missouri(Current)

Kansas State University

University of North Texas

University of Alabama

Wilkes University

Jana M. Hawley is an author at University of Missouri specializing in marketing, business, and fashion.

Top concepts

MarketingFashionBusinessManagementConsumer ResearchEngineeringConsumer BehaviorArtsBrandingCommunication

Publications per year

1933–2018

17

Publications

17

Measuring customer‐based brand equity: empirical evidence from the sportswear market in China

Xiao Tong, Jana M. Hawley · Journal of Product & Brand Management · 2009 · 403 citations

Sportswear Brand Managers, Consumer Research, Brand Strategy +17

Digging for Diamonds: A Conceptual Framework for Understanding Reclaimed Textile Products

Jana M. Hawley · Clothing and Textiles Research Journal · 2006 · 129 citations

Engineering, Cultural Heritage, Sustainable Design +19

Explaining consumers’ channel-switching behavior using the theory of planned behavior

Sanjukta Pookulangara, Jana M. Hawley, Ge Xiao · Journal of Retailing and Consumer Services · 2011 · 83 citations

Behavioral Sciences, Consumer Uncertainty, Consumer Decision Making +12

Explaining multi‐channel consumer's channel‐migration intention using theory of reasoned action

Sanjukta Pookulangara, Jana M. Hawley, Ge Xiao · International Journal of Retail & Distribution Management · 2011 · 83 citations

Innovation Adoption, Digital Marketing, Consumer Study +19

Creating brand equity in the Chinese clothing market

Xiao Tong, Jana M. Hawley · Journal of Fashion Marketing and Management · 2009 · 70 citations

International Marketing, Consumer Research, Brand Strategy +16

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