Concepedia
Statistics
Publications
4
Citations
216
H-Index
Active since
2020
Affiliations
Shantou University(Current)
National Sun Yat-sen University
Tzu-Ya Ho is an author at Shantou University specializing in marketing, business, and consumer behavior.
Publications per year
2020–2023
Building brand engagement in metaverse commerce: The role of branded non-fungible tokens (BNFTs)
Crystal T. Lee, Tzu-Ya Ho, Hong-Hao Xie · Electronic Commerce Research and Applications · 2023 · 140 citations
Business, Marketing, Marketing Management +14
Food Safety Gaps between Consumers’ Expectations and Perceptions: Development and Verification of a Gap-Assessment Tool
Paohui Lin, Hsien‐Tang Tsai, Tzu-Ya Ho · International Journal of Environmental Research and Public Health · 2020 · 27 citations · Full text
Agriculture, Food Science, Marketing +13
How Can Emerging Event Sustainably Develop in the Tourism Industry? From the Perspective of the S-O-R Model on a Two-Year Empirical Study
Weiling Cheng, Hsien‐Tang Tsai, Hsiu-Hui CHUANG et al. · Sustainability · 2020 · 25 citations · Full text
Management, Marketing, Tourism Management +17
Exploring the Effects of Product Knowledge, Trust, and Distrust in the Health Belief Model to Predict Attitude Toward Dietary Supplements
Shian-Yang Tzeng, Tzu-Ya Ho · SAGE Open · 2022 · 24 citations · Full text
Business, Health Behavior, Marketing +13
1–4 of 4