Concepedia

Chun‐Yao Huang

CH

22

Publications

1.3K

Citations

17

H-Index

2004

Active since

Affiliations

National Taiwan University(Current)

Yuan Ze University

National Taipei University

National Tsing Hua University

Renmin University of China

Chun‐Yao Huang is an author at National Taiwan University specializing in management, marketing, and social media.

Top concepts

ManagementMarketingBusinessSocial MediaInteractive MarketingCommunicationConsumer ResearchArtsDigital MarketingStatistics

Publications per year

2004–2022

22

Publications

22

Virtual Community Loyalty: An Interpersonal-Interaction Perspective

Yung‐Cheng Shen, Chun‐Yao Huang, Chia‐Hsien Chu et al. · International Journal of Electronic Commerce · 2010 · 226 citations

Customer Satisfaction, Consumer Research, Brand Strategy +17

A benefit–cost perspective of the consumer adoption of the mobile banking system

Yung‐Cheng Shen, Chun‐Yao Huang, Chia‐Hsien Chu et al. · Behaviour and Information Technology · 2010 · 183 citations

Mobile Banking System, Customer Satisfaction, Digital Marketing +20

Bloggers’ Motivations and Behaviors: A Model

Chun‐Yao Huang, Yong-Zheng Shen, Hong-Xiang Lin et al. · Journal of Advertising Research · 2007 · 169 citations

Good Soldiers on the Web: Understanding the Drivers of Participation in Online Communities of Consumption

HsiuJu Rebecca Yen, Sheila Hsuan-Yu Hsu, Chun‐Yao Huang · International Journal of Electronic Commerce · 2011 · 120 citations

Customer Satisfaction, Effective Consumer Participation, Online Communities +24

A Dynamic Changepoint Model for New Product Sales Forecasting

Peter S. Fader, Bruce G. S. Hardie, Chun‐Yao Huang · Marketing Science · 2004 · 87 citations

Marketing Analytics, Forecasting Methodology, Engineering +22

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