Concepedia
Statistics
Publications
7
Citations
547
H-Index
Active since
2011
Affiliations
National Tsing Hua University(Current)
Tatung University
Shih Hsin University
National Central University
National Taiwan University
Sheila Hsuan-Yu Hsu is an author at National Tsing Hua University specializing in management, interactive marketing, and education.
Top concepts
ManagementInteractive MarketingBusinessEducationMarketingTechnologySocial MediaCommunicationSocial ComputingSocial Influence
Publications per year
2011–2021
Performance effects of technology–organization–environment openness, service co-production, and digital-resource readiness: The case of the IT industry
Hung‐Tai Tsou, Sheila Hsuan-Yu Hsu · International Journal of Information Management · 2014 · 130 citations
Organizational Systems, Organizational Communication, Information Technology Convergence +11
“Yes, we do. Why not use augmented reality?” customer responses to experiential presentations of AR-based applications
Sheila Hsuan-Yu Hsu, Hung‐Tai Tsou, Ja‐Shen Chen · Journal of Retailing and Consumer Services · 2021 · 130 citations
Ar-based Applications, Engineering, Interactive Marketing +11
Good Soldiers on the Web: Understanding the Drivers of Participation in Online Communities of Consumption
HsiuJu Rebecca Yen, Sheila Hsuan-Yu Hsu, Chun‐Yao Huang · International Journal of Electronic Commerce · 2011 · 120 citations
Customer Satisfaction, Effective Consumer Participation, Online Communities +24
Service innovation readiness: Dimensions and performance outcome
HsiuJu Rebecca Yen, Wenkai Wang, Chih‐Ping Wei et al. · Decision Support Systems · 2012 · 103 citations
Customer Satisfaction, Service Innovation, Service Study +5
A Multilevel Approach to Examine Employees’ Loyal Use of ERP Systems in Organizations
HsiuJu Rebecca Yen, Paul Jen‐Hwa Hu, Sheila Hsuan-Yu Hsu et al. · Journal of Management Information Systems · 2015 · 33 citations
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