Concepedia

Hsunchi Chu

HC

5

Publications

194

Citations

5

H-Index

2007

Active since

Affiliations

Yuan Ze University(Current)

MingDao University

Hsunchi Chu is an author at Yuan Ze University specializing in interactive marketing, business, and consumer research.

Top concepts

BusinessMarketingManagementConsumer BehaviorConsumer ResearchInteractive MarketingDigital MarketingCustomer SatisfactionConsumer EngagementEconomics

Publications per year

2007–2013

5

Publications

5

Exploring Consumer Resale Behavior in C2C Online Auctions: Taxonomy and Influences on Consumer Decisions

Hsunchi Chu, Shuling Liao · 2007 · 62 citations

Buying while expecting to sell: The economic psychology of online resale

Hsunchi Chu, Shuling Liao · Journal of Business Research · 2009 · 57 citations

Electronic Marketplace, Economics, Online Customer Behavior +10

Influence of consumer online resale awareness on purchase decisions: a mental accounting perspective

Shuling Liao, Hsunchi Chu · European Journal of Marketing · 2013 · 37 citations

Customer Satisfaction, Consumer Uncertainty, Behavioral Decision Making +20

Toward A Conceptual Model of Consumer Online Resale Behavior: An Exploratory Study in Taiwan

Hsunchi Chu, Shuling Liao · Journal of Internet Commerce · 2008 · 20 citations

Exploratory Study, Customer Satisfaction, Electronic Marketplace +15

A conceptual model of motivations for consumer resale on C2C websites

Hsunchi Chu · Service Industries Journal · 2011 · 18 citations

Customer Satisfaction, Digital Marketing, Consumer Motivation +18

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