Concepedia

Graeme McLean

GM

Statistics

Publications

29

Citations

4.5K

H-Index

24

Active since

2016

Affiliations

University of Strathclyde(Current)

College of Charleston

Ghana Institute of Management and Public Administration

University of Professional Studies

King Faisal University

Graeme McLean is an author at University of Strathclyde specializing in business, marketing, and marketing management.

Publications per year

2016–2024

29

Publications

29

Hey Alexa … examine the variables influencing the use of artificial intelligent in-home voice assistants

Graeme McLean, Kofi Osei-Frimpong · Computers in Human Behavior · 2019 · 722 citations

Computing, Computer Science, Artificial Intelligence +13

Shopping in the digital world: Examining customer engagement through augmented reality mobile applications

Graeme McLean, Alan Wilson · Computers in Human Behavior · 2019 · 628 citations

Business, Marketing, Marketing Management +16

Alexa, do voice assistants influence consumer brand engagement? – Examining the role of AI powered voice assistants in influencing consumer brand engagement

Graeme McLean, Kofi Osei-Frimpong, Jennifer Brannon Barhorst · Journal of Business Research · 2020 · 339 citations · Full text

Business, Marketing, Marketing Management +13

Developing a Mobile Applications Customer Experience Model (MACE)- Implications for Retailers

Graeme McLean, Khalid Al‐Nabhani, Alan Wilson · Journal of Business Research · 2018 · 288 citations

Business, Marketing, Marketing Management +12

Blending the real world and the virtual world: Exploring the role of flow in augmented reality experiences

Jennifer Brannon Barhorst, Graeme McLean, Esta D. Shah et al. · Journal of Business Research · 2020 · 276 citations · Full text

Computing, Visualization, Flow Visualization +15

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