Graeme McLean

Hey Alexa … examine the variables influencing the use of artificial intelligent in-home voice assistants

Graeme McLean, Kofi Osei-Frimpong · Computers in Human Behavior · 2019 · 682 citations

Artificial Intelligence, Hey Alexa …, Engineering +15

Shopping in the digital world: Examining customer engagement through augmented reality mobile applications

Graeme McLean, Alan Wilson · Computers in Human Behavior · 2019 · 592 citations

Marketing, Online Customer Behavior, Engineering +15

Alexa, do voice assistants influence consumer brand engagement? – Examining the role of AI powered voice assistants in influencing consumer brand engagement

Graeme McLean, Kofi Osei-Frimpong, Jennifer Brannon Barhorst · Journal of Business Research · 2020 · 314 citations

Consumer Decision Making, Consumer Brand Engagement, Health Sciences +11

Developing a Mobile Applications Customer Experience Model (MACE)- Implications for Retailers

Graeme McLean, Khalid Al‐Nabhani, Alan Wilson · Journal of Business Research · 2018 · 282 citations

Customer Experience, Customer Satisfaction, Mobile Marketing +10

Blending the real world and the virtual world: Exploring the role of flow in augmented reality experiences

Jennifer Brannon Barhorst, Graeme McLean, Esta D. Shah et al. · Journal of Business Research · 2020 · 265 citations

Virtual World, Engineering, Virtual Worlds +12