Concepedia

Graeme McLean

GM

29

Publications

4.2K

Citations

23

H-Index

2016

Active since

Affiliations

University of Strathclyde(Current)

College of Charleston

Ghana Institute of Management and Public Administration

University of Professional Studies

King Faisal University

Graeme McLean is an author at University of Strathclyde specializing in marketing, management, and user experience.

Top concepts

MarketingManagementUser ExperienceInteractive MarketingDigital MarketingCustomer SatisfactionConsumer ResearchBusinessCommunicationConsumer Behavior

Publications per year

2016–2024

29

Publications

29

Hey Alexa … examine the variables influencing the use of artificial intelligent in-home voice assistants

Graeme McLean, Kofi Osei-Frimpong · Computers in Human Behavior · 2019 · 682 citations

Artificial Intelligence, Hey Alexa …, Engineering +15

Shopping in the digital world: Examining customer engagement through augmented reality mobile applications

Graeme McLean, Alan Wilson · Computers in Human Behavior · 2019 · 592 citations

Marketing, Online Customer Behavior, Engineering +15

Alexa, do voice assistants influence consumer brand engagement? – Examining the role of AI powered voice assistants in influencing consumer brand engagement

Graeme McLean, Kofi Osei-Frimpong, Jennifer Brannon Barhorst · Journal of Business Research · 2020 · 314 citations

Consumer Decision Making, Consumer Brand Engagement, Health Sciences +11

Developing a Mobile Applications Customer Experience Model (MACE)- Implications for Retailers

Graeme McLean, Khalid Al‐Nabhani, Alan Wilson · Journal of Business Research · 2018 · 282 citations

Customer Experience, Customer Satisfaction, Mobile Marketing +10

Blending the real world and the virtual world: Exploring the role of flow in augmented reality experiences

Jennifer Brannon Barhorst, Graeme McLean, Esta D. Shah et al. · Journal of Business Research · 2020 · 265 citations

Virtual World, Engineering, Virtual Worlds +12

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