Journal of Marketing · 1997 · 927 citations · 0 references
BusinessMarketingRetail ManagementConsumer BehaviorRetail MarketingRetail StrategyBusiness-to-consumer E-commerceConsumer InvolvementE-commerce MarketingOnline Consumer BehaviorOnline MarketplacesRetail Consumer BehaviorConsumer GoalsE-commerce CompetitionE-commerce Shopping BehaviorElectronic RetailingEquilibrium Industry StructureInteractive Retail TechnologyRetailer CooperationRetailer-supplier Relationships
The authors examine the implications of electronic shopping for consumers, retailers, and manufacturers. They assume that near-term technological developments will offer consumers unparalleled opportunities to locate and compare product offerings. They examine these advantages as a function of typical consumer goals and the types of products and services being sought and offer conclusions regarding consumer incentives and disincentives to purchase through interactive home shopping vis-à-vis traditional retail formats. The authors discuss implications for industry structure as they pertain to competition among retailers, competition among manufacturers, and retailer-manufacturer relationships.