Concepedia

Retailer Cooperation

Retailer Cooperation is a strategic coordination mechanism in trade promotion whereby retailers align their marketing activities, promotional efforts, or resource allocations with manufacturers or suppliers to enhance joint commercial outcomes, distinguished from other trade promotion mechanisms by its emphasis on mutual planning, shared objectives, and inter-organizational synergy in the distribution channel.

140

Publications

10.4K

Citations

333

Authors

204

Institutions

Publications per year

2017–2026

60

Parents

Publications

140

Interactive Home Shopping: Consumer, Retailer, and Manufacturer Incentives to Participate in Electronic Marketplaces

Joseph W. Alba, John Lynch, Barton A. Weitz et al. · Journal of Marketing · 1997 · 2.1K citations

, , +17

Interactive Home Shopping: Consumer, Retailer, and Manufacturer Incentives to Participate in Electronic Marketplaces

Joseph W. Alba, John Lynch, Barton A. Weitz et al. · Journal of Marketing · 1997 · 927 citations

, , +17

Channel Dynamics Under Price and Service Competition

Andy A. Tsay, Narendra Agrawal · Manufacturing & Service Operations Management · 2000 · 803 citations

, , +17

Strengthening outcomes of retailer–consumer relationships

Gaby Odekerken‐Schröder, Kristof De Wulf, Patrick Schumacher · Journal of Business Research · 2003 · 311 citations

, , +12

Limits to Interfirm Coordination through Information Technology: Results of a Field Study in Consumer Packaged Goods Distribution

Eric K. Clemons, Michael C. Row · Journal of Management Information Systems · 1993 · 257 citations

, , +17

1–5 of 140

Authors

333

  1. AA
    Ata Allah Taleizadeh

    University of Tehran, Iran

    3 publications · 100 citations

    3

    h-index

  2. ZH
    Zhimin Huang

    Adelphi University, United States

    3 publications · 475 citations

    3

    h-index

  3. WT
    Wansheng Tang

    Tianjin University, China

    3 publications · 247 citations

    3

    h-index

  4. DL
    Dennis L. Gärtner

    University of St.Gallen, Switzerland

    3 publications · 93 citations

    3

    h-index

  5. SX
    Susan X. Li

    Adelphi University, United States

    3 publications · 475 citations

    3

    h-index

1–5 of 333

Institutions

204

  1. Tianjin University

    Tianjin, China

    8 h-index

    23 publications

    1.7K citations

  2. Hong Kong Polytechnic University

    Hong Kong, Hong Kong

    5 h-index

    9 publications

    583 citations

  3. University of Florida

    Gainesville, United States

    4 h-index

    4 publications

    3.1K citations

  4. University of Tehran

    Tehran, Iran

    4 h-index

    8 publications

    299 citations

  5. Tongji University

    Shanghai, China

    3 h-index

    9 publications

    759 citations

  6. Hebei University of Technology

    Tianjin, China

    3 h-index

    3 publications

    103 citations

  7. Tsinghua University

    Beijing, China

    3 h-index

    5 publications

    110 citations

  8. Adelphi University

    Garden City, United States

    3 h-index

    7 publications

    978 citations

1–8 of 204

Venues

  1. International Journal of Production Research

    6 publications · 250 citations

    6

    h-index

  2. International Journal of Production Economics

    6 publications · 437 citations

    6

    h-index

  3. 5

    h-index

  4. European Journal of Operational Research

    5 publications · 427 citations

    5

    h-index

  5. Manufacturing & Service Operations Management

    5 publications · 1.1K citations

    5

    h-index

1–5