Gaby Odekerken‐Schröder

Investments in Consumer Relationships: A Cross-Country and Cross-Industry Exploration

Kristof De Wulf, Gaby Odekerken‐Schröder, Dawn Iacobucci · Journal of Marketing · 2001 · 2K citations

International Marketing, Consumer Research, Consumer Engagement +18

Store Satisfaction and Store Loyalty Explained by Customer- and Store-Related Factors

Josée Bloemer, Gaby Odekerken‐Schröder · Data Archiving and Networked Services (DANS) · 2002 · 383 citations · Full text

Service robots: value co-creation and co-destruction in elderly care networks

Martina Čaić, Gaby Odekerken‐Schröder, Dominik Mahr · Journal of service management · 2018 · 350 citations · Full text

Artificial Intelligence, Engineering, Socially Assistive Robot +25

Strengthening outcomes of retailer–consumer relationships

Gaby Odekerken‐Schröder, Kristof De Wulf, Patrick Schumacher · Journal of Business Research · 2003 · 310 citations

Relationship Marketing, Retailer–consumer Relationships, Management +5

Consumer perceptions of store brands versus national brands

Kristof De Wulf, Gaby Odekerken‐Schröder, Frank Goedertier et al. · Journal of Consumer Marketing · 2005 · 272 citations · Full text

Consumer Uncertainty, Consumer Research, Brand Strategy +17