Frank Goedertier

Consumer perceptions of store brands versus national brands

Kristof De Wulf, Gaby Odekerken‐Schröder, Frank Goedertier et al. · Journal of Consumer Marketing · 2005 · 272 citations · Full text

Consumer Uncertainty, Consumer Research, Brand Strategy +17

Online Music Consumption in Today’s Technological Context: Putting the Influence of Ethics in Perspective

Bert Weijters, Frank Goedertier, Sofie Verstreken · Journal of Business Ethics · 2013 · 55 citations

Music, Digital Culture, Arts +8

Brand typicality and distant novel extension acceptance: How risk-reduction counters low category fit

Frank Goedertier, Niraj Dawar, Maggie Geuens et al. · Journal of Business Research · 2014 · 40 citations

Brand Equity, Consumer Study, Management +10

The inside effects of a strong external employer brand: how external perceptions can influence organizational absenteeism rates

Katleen De Stobbeleir, Inge De Clippeleer, Marjolein C.J. Caniëls et al. · The International Journal of Human Resource Management · 2016 · 33 citations · Full text

Are Consumers Equally Willing to Pay More for Brands That Aim for Sustainability, Positive Societal Contribution, and Inclusivity as for Brands That Are Perceived as Exclusive? Generational, Gender, and Country Differences

Frank Goedertier, Bert Weijters, Joeri Van den Bergh · Sustainability · 2024 · 14 citations · Full text