Niraj Dawar - Concepedia

Author

Niraj Dawar

Western University

Also Known As

Dawar, N., N Dawar, Niraj Dawar, Niraj Dr. N.Dawar

Publications

6.1K

Citations

H-Index

Concepts

All Affiliations

Western University INSEAD York University Ontario Tech University Vlerick Business School

About

Niraj Dawar is an author at Western University specializing in marketing, management, and business.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Management	15	17	4.3K
2	Business	14	16	4.2K
3	Social Sciences	3	3	230
4	Arts	1	1	279
5	Language Studies	1	1	279

Niraj Dawar

Publications

5.9K

Citations

H-Index

Page 1

	Year	Citations
Corporate social responsibility and consumers' attributions and brand evaluations in a product–harm crisis Jill G. Klein, Niraj Dawar International Journal of Research in Marketing MarketingBrand EvaluationsSocially Responsible ProductConsumer Product SafetyProduct–harm Crisis	2004	1.5K
Marketing Universals: Consumers' Use of Brand Name, Price, Physical Appearance, and Retailer Reputation as Signals of Product Quality Niraj Dawar, Philip M. Parker Journal of Marketing	1994	1.1K
Impact of Product-Harm Crises on Brand Equity: The Moderating Role of Consumer Expectations Niraj Dawar, Madan M. Pillutla Journal of Marketing Research Fragile AssetFirm ResponseBrand EquityConsumer ExpectationsManagement	2000	952
Competing with giants. Survival strategies for local companies in emerging markets. Niraj Dawar, Tony S. Frost PubMed Multinational CorporationDeath SentenceSurvival StrategiesLocal Economic DevelopmentInternational Entrepreneurship	1999	342
Marketing Universals: Consumers’ Use of Brand Name, Price, Physical Appearance, and Retailer Reputation as Signals of Product Quality Niraj Dawar, Philip M. Parker Journal of Marketing Customer SatisfactionHigh Priority SegmentCross-cultural MarketingDigital MarketingInternational Marketing	1994	285
A Cross-Cultural Study of Interpersonal Information Exchange Niraj Dawar, Phillip M. Parker, Lydia J. Price Journal of International Business Studies Cross-cultural CommunicationCultureInterpersonal Information ExchangeMulticultural CommunicationCross-cultural Issue	1996	279
Rethinking Marketing Programs for Emerging Markets Niraj Dawar, Amitava Chattopadhyay Long Range Planning Market DevelopmentManagementBusinessGlobal MarketingMarketing Programs	2002	272
Negative Spillover in Brand Portfolios: Exploring the Antecedents of Asymmetric Effects Jing Lei, Niraj Dawar, Jos Lemmink Journal of Marketing Relationship MarketingBrand PortfoliosBrand EquityNegative SpilloverManagement	2008	238
Brand crises: The roles of brand familiarity and crisis relevance in determining the impact on brand evaluations Niraj Dawar, Jing Lei Journal of Business Research Brand EvaluationsBrand EquityBrand CrisesManagementBrand Strategy	2008	226
Base-Rate Information in Consumer Attributions of Product-Harm Crises Jing Lei, Niraj Dawar, Zeynep Gürhan‐Canlı Journal of Marketing Research Consumer UncertaintyNegative EventsBehavioral Decision MakingConsumer StudyConsumer Research	2012	112

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