Niraj Dawar

Corporate social responsibility and consumers' attributions and brand evaluations in a product–harm crisis

Jill G. Klein, Niraj Dawar · International Journal of Research in Marketing · 2004 · 1.5K citations

Marketing, Brand Evaluations, Socially Responsible Product +11

Marketing Universals: Consumers' Use of Brand Name, Price, Physical Appearance, and Retailer Reputation as Signals of Product Quality

Niraj Dawar, Philip M. Parker · Journal of Marketing · 1994 · 1.1K citations

Impact of Product-Harm Crises on Brand Equity: The Moderating Role of Consumer Expectations

Niraj Dawar, Madan M. Pillutla · Journal of Marketing Research · 2000 · 952 citations

Fragile Asset, Firm Response, Brand Equity +12

Competing with giants. Survival strategies for local companies in emerging markets.

Niraj Dawar, Tony S. Frost · PubMed · 1999 · 342 citations

Multinational Corporation, Death Sentence, Survival Strategies +21

Marketing Universals: Consumers’ Use of Brand Name, Price, Physical Appearance, and Retailer Reputation as Signals of Product Quality

Niraj Dawar, Philip M. Parker · Journal of Marketing · 1994 · 285 citations

Customer Satisfaction, High Priority Segment, Cross-cultural Marketing +21