Philip M. Parker

Marketing Universals: Consumers' Use of Brand Name, Price, Physical Appearance, and Retailer Reputation as Signals of Product Quality

Niraj Dawar, Philip M. Parker · Journal of Marketing · 1994 · 1.1K citations

Collusive Conduct in Duopolies: Multimarket Contact and Cross-Ownership in the Mobile Telephone Industry

Philip M. Parker, Lars‐Hendrik Röller · The RAND Journal of Economics · 1997 · 383 citations

Duopolistic Competition, Multimarket Contact, Market Design +17

Market response models: Econometric and time series analysis

Philip M. Parker · International Journal of Research in Marketing · 1991 · 366 citations

Econometric Model, Economics, Financial Time Series Analysis +5

Marketing Universals: Consumers’ Use of Brand Name, Price, Physical Appearance, and Retailer Reputation as Signals of Product Quality

Niraj Dawar, Philip M. Parker · Journal of Marketing · 1994 · 285 citations

Customer Satisfaction, High Priority Segment, Cross-cultural Marketing +21

Staged estimation of international diffusion models

Marnik G. Dekimpe, Philip M. Parker, Miklós Sárváry · Technological Forecasting and Social Change · 1998 · 185 citations

Economics, Diffusion Process, International Diffusion Models +6