Kristof De Wulf

Investments in Consumer Relationships: A Cross-Country and Cross-Industry Exploration

Kristof De Wulf, Gaby Odekerken‐Schröder, Dawn Iacobucci · Journal of Marketing · 2001 · 2K citations

International Marketing, Consumer Research, Consumer Engagement +18

A new measure of brand personality

Maggie Geuens, Bert Weijters, Kristof De Wulf · International Journal of Research in Marketing · 2009 · 591 citations

Marketing, Personal Branding, New Measure +7

Strengthening outcomes of retailer–consumer relationships

Gaby Odekerken‐Schröder, Kristof De Wulf, Patrick Schumacher · Journal of Business Research · 2003 · 310 citations

Relationship Marketing, Retailer–consumer Relationships, Management +5

Consumer perceptions of store brands versus national brands

Kristof De Wulf, Gaby Odekerken‐Schröder, Frank Goedertier et al. · Journal of Consumer Marketing · 2005 · 272 citations · Full text

Consumer Uncertainty, Consumer Research, Brand Strategy +17

The role of pleasure in web site success

Kristof De Wulf, Niels Schillewaert, Steve Muylle et al. · Information & Management · 2005 · 255 citations

Customer Satisfaction, Web Site Success, Online Customer Behavior +6