Kristof De Wulf - Concepedia

Author

Kristof De Wulf

Vlerick Business School

Also Known As

Kristof De Wulf, de Wulf, K.

Publications

4.5K

Citations

H-Index

Concepts

All Affiliations

Vlerick Business School Maastricht University Ghent University Ghent University Hospital KU Leuven

About

Kristof De Wulf is an author at Vlerick Business School specializing in marketing, management, and consumer research.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Management	13	14	4.2K
2	Business	9	9	3K
3	Education	2	2	61
4	Arts	1	1	75
5	Social Sciences	1	1	12

Kristof De Wulf

Publications

4.4K

Citations

H-Index

Page 1

	Year	Citations
Investments in Consumer Relationships: A Cross-Country and Cross-Industry Exploration Kristof De Wulf, Gaby Odekerken‐Schröder, Dawn Iacobucci Journal of Marketing International MarketingConsumer ResearchConsumer EngagementHospitality MarketingManagement	2001	2K
A new measure of brand personality Maggie Geuens, Bert Weijters, Kristof De Wulf International Journal of Research in Marketing MarketingPersonal BrandingNew MeasureManagementConsumer Research	2009	591
Strengthening outcomes of retailer–consumer relationships Gaby Odekerken‐Schröder, Kristof De Wulf, Patrick Schumacher Journal of Business Research Relationship MarketingRetailer–consumer RelationshipsManagementBusinessConsumer Research	2003	310
Consumer perceptions of store brands versus national brands Kristof De Wulf, Gaby Odekerken‐Schröder, Frank Goedertier, Journal of Consumer Marketing Consumer UncertaintyConsumer ResearchBrand StrategyManagementTaste Tests	2005	272
The role of pleasure in web site success Kristof De Wulf, Niels Schillewaert, Steve Muylle, Information & Management Customer SatisfactionWeb Site SuccessOnline Customer BehaviorInteractive MarketingManagement	2005	255
Assessing the impact of a retailer's relationship efforts on consumers’ attitudes and behavior Kristof De Wulf, Gaby Odekerken‐Schröder Journal of Retailing and Consumer Services Relationship MarketingCustomer SatisfactionConsumer Decision MakingConsumers ’ AttitudesManagement	2003	209
The impact of task definition on store-attribute saliences and store choice Patrick Van Kenhove, Kristof De Wulf, Walter van Waterschoot Journal of Retailing Behavioral SciencesBehavioral Decision MakingStore ChoiceTask PerformanceTask Analysis	1999	169
Investments in consumer relationships: a critical reassessment and model extension Kristof De Wulf, Gaby Odekerken‐Schröder, Patrick Van Kenhove The International Review of Retail Distribution and Consumer Research Customer ExperienceRelationship MarketingCustomer SatisfactionRelationship Marketing EffortsConsumer Science	2003	84
The influence of topic involvement on mail‐survey response behavior Patrick Van Kenhove, Katrien Wijnen, Kristof De Wulf Psychology and Marketing Topic InvolvementItem Response TheorySocial InfluencePublic OpinionMail‐survey Response Rate	2002	75
The impact of quality on store loyalty: A contingency approach Gaby Odekerken‐Schröder, Kristof De Wulf, Hans Kasper, Total Quality Management	2001	69

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