The role of pleasure in web site success

The moderator-mediator variable distinction in social psychological research: Conceptual, strategic, and statistical considerations.

Reuben M. Baron, David A. Kenny · Journal of Personality and Social Psychology · 1986 · 72.1K citations

Social Sciences, Psychology, Social Psychology +10

The moderator–mediator variable distinction in social psychological research: Conceptual, strategic, and statistical considerations.

Reuben M. Baron, David A. Kenny · Journal of Personality and Social Psychology · 1986 · 70.7K citations

Social Sciences, Psychology, Social Psychology +11

Qualitative Data Analysis: An Expanded Sourcebook

Journal of Environmental Psychology · 1994 · 45.6K citations

Social Sciences, Sociology, Data Management +13

Basics of Qualitative Research: Grounded Theory Procedures and Techniques.

Carolyn Ellis, Anselm Strauss, Juliet Corbin · Contemporary Sociology A Journal of Reviews · 1992 · 29.4K citations

Social Sciences, Psychology, Ethnography +13

Basics of Qualitative Research

Julie L. Ozanne, Anselm Strauss, Juliet Corbin · Journal of Marketing Research · 1992 · 17.9K citations

Social Sciences, Sociology, Ethnography +9