Website Marketing is a strategic digital dissemination framework within museum marketing that utilizes institutional websites as primary platforms to promote cultural offerings, engage target audiences, and enhance visitation through optimized content, user experience, and online visibility.
480
Publications
41.5K
Citations
979
Authors
447
Institutions
Publications per year
2017–2026
91
Parents
Publications
480
Key dimensions of business-to-consumer web sites
Shobha Ganapathy · Information & Management · 2002 · 1.1K citations
1–5 of 480
Authors
979
- RL
9
h-index
- JM
6
h-index
- AM
6
h-index
- YW
5
h-index
- ZA
4
h-index
1–5 of 979
Institutions
447
Purdue University West Lafayette
West Lafayette, United States
11 h-index
21 publications
1K citations
Hong Kong Polytechnic University
Hong Kong, Hong Kong
10 h-index
19 publications
2.1K citations
University of Central Florida
Orlando, United States
9 h-index
13 publications
786 citations
University of Wollongong
Wollongong, Australia
6 h-index
11 publications
1.2K citations
Temple University
Philadelphia, United States
6 h-index
8 publications
752 citations
Simon Fraser University
Burnaby, Canada
5 h-index
10 publications
857 citations
Aristotle University of Thessaloniki
Thessaloniki, Greece
4 h-index
7 publications
164 citations
University of Twente
Enschede, The Netherlands
4 h-index
5 publications
2.4K citations
1–8 of 447
Venues
- Journal of Travel & Tourism Marketing
JTTM · 18 publications · 911 citations
15
h-index
- Information & Management
11 publications · 6.1K citations
11
h-index
- Journal of Hospitality Marketing & Management
JHMM · 7 publications · 638 citations
7
h-index
- Journal of theoretical and applied electronic commerce research
JTAER · 7 publications · 323 citations
7
h-index
- Journal of Advertising Research
JAR · 7 publications · 719 citations
7
h-index
1–5