Concepedia

Shobha Ganapathy

SG

2

Publications

1.2K

Citations

2

H-Index

2002

Active since

Affiliations

University of Illinois Chicago(Current)

Shobha Ganapathy is an author at University of Illinois Chicago specializing in interactive marketing, management, and marketing.

Top concepts

MarketingManagementInteractive MarketingDesignBusinessWeb AnalyticsVisual Data MiningBusiness IntelligenceCustomer SatisfactionCustomer Relationship Management

Publications per year

2002–2004

2

Publications

2

Key dimensions of business-to-consumer web sites

C. Ranganathan, Shobha Ganapathy · Information & Management · 2002 · 1.1K citations

Key Dimensions, Customer Satisfaction, Online Customer Behavior +6

Visualization strategies and tools for enhancing customer relationship management

Shobha Ganapathy, C. Ranganathan, Balaji Sankaranarayanan · Communications of the ACM · 2004 · 48 citations

Interactive Visualization, Business Intelligence, Interactive Marketing +11

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