Concepedia

Basics of Qualitative Research

Julie L. Ozanne, Anselm Strauss, Juliet Corbin

Journal of Marketing Research · 1992 · 17.9K citations · 0 references

Concepts

Social SciencesSociologyEthnographyEthnographic MethodsInterview MethodsParticipant ObservationQualitative AnalysisQualitative Research AppraisalQualitative Research MethodsQualitative Data CodingQualitative Data CollectionQualitative Interviewing