Concepedia

Mobile Marketing

Mobile Marketing is a form of digital marketing that specifically leverages mobile devices and wireless technologies to deliver promotional content, engage consumers, and facilitate commercial transactions through location-based, time-sensitive, and personalized communication strategies.

1.5K

Publications

110.6K

Citations

3.5K

Authors

1.4K

Institutions

Publications per year

2017–2026

667

Parents

Children

Publications

1.5K

Setting the future of digital and social media marketing research: Perspectives and research propositions

Yogesh K. Dwivedi, Elvira Ismagilova, David L. Hughes et al. · International Journal of Information Management · 2020 · 2.5K citations · Full text

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Networked Narratives: UnderstandingWord-of-Mouth Marketing in Online Communities

2014 · 1.5K citations

, , +14

Mobile payment: Understanding the determinants of customer adoption and intention to recommend the technology

Tiago Oliveira, Manoj A. Thomas, Gonçalo Baptista et al. · Computers in Human Behavior · 2016 · 1.3K citations

, , +14

Intentions to Use Mobile Services: Antecedents and Cross-Service Comparisons

Her­bjørn Ny­sveen · Journal of the Academy of Marketing Science · 2005 · 1.3K citations

, , +13

Understanding consumer acceptance of mobile payment services: An empirical analysis

Paul Gerhardt Schierz, Oliver Schilke, Bernd W. Wirtz · Electronic Commerce Research and Applications · 2009 · 1.3K citations

, , +16

1–5 of 1.5K

Authors

3.5K

  1. HK
    Heikki Karjaluoto

    University of Jyväskylä, Finland

    16 publications · 4K citations

    15

    h-index

  2. SO
    Shintaro Okazaki

    Universidad Autónoma de Madrid, Spain

    13 publications · 1.3K citations

    12

    h-index

  3. KO
    Keng‐Boon Ooi

    UCSI University, Malaysia

    12 publications · 1.9K citations

    12

    h-index

  4. XL
    Xueming Luo

    Temple University, United States

    12 publications · 1.9K citations

    11

    h-index

  5. GW
    Garry Wei‐Han Tan

    UCSI University, Malaysia

    10 publications · 1.1K citations

    10

    h-index

1–5 of 3.5K

Institutions

1.4K

  1. Sungkyunkwan University

    Seoul, South Korea

    17 h-index

    28 publications

    2K citations

  2. Korea Advanced Institute of Science and Technology

    Daejeon, South Korea

    15 h-index

    27 publications

    1.8K citations

  3. Huazhong University of Science and Technology

    Wuhan, China

    13 h-index

    30 publications

    5.3K citations

  4. UCSI University

    Kuala Lumpur, Malaysia

    13 h-index

    35 publications

    1.7K citations

  5. Temple University

    Philadelphia, United States

    13 h-index

    20 publications

    3.3K citations

  6. Ludwig-Maximilians-Universität München

    Munich, Germany

    12 h-index

    21 publications

    1.4K citations

  7. Pennsylvania State University

    State College, United States

    12 h-index

    16 publications

    1.2K citations

  8. Universiti Tunku Abdul Rahman

    Kampar, Malaysia

    12 h-index

    25 publications

    3.1K citations

1–8 of 1.4K

Venues

  1. Journal of Retailing and Consumer Services

    45 publications · 5.9K citations

    36

    h-index

  2. International Journal of Mobile Communications

    IJMC · 54 publications · 2.6K citations

    28

    h-index

  3. Computers in Human Behavior

    25 publications · 6.5K citations

    24

    h-index

  4. Journal of Business Research

    JBR · 29 publications · 3.6K citations

    22

    h-index

  5. International Journal of Information Management

    21 publications · 7.9K citations

    21

    h-index

1–5