Concepedia

Location-based Marketing

Location-Based Marketing is a mobile marketing strategy that leverages real-time geographic data to target consumers with personalized content or offers based on their physical location.

89

Publications

5.2K

Citations

222

Authors

117

Institutions

Publications per year

2017–2026

31

Parents

Publications

89

The personalization privacy paradox: An exploratory study of decision making process for location-aware marketing

Heng Xu, Xin Luo, John M. Carroll et al. · Decision Support Systems · 2010 · 689 citations

, , +17

Challenges and business models for mobile location-based services and advertising

Subhankar Dhar, Upkar Varshney · Communications of the ACM · 2011 · 336 citations

, , +16

Perceived Effectiveness of Push vs. Pull Mobile Location Based Advertising

Ramaprasad Unni, Robert R. Harmon · Journal of Interactive Advertising · 2007 · 272 citations

, , +17

In-store mobile usage: Downloading and usage intention toward mobile location-based retail apps

Ju‐Young M. Kang, Jung Mee Mun, Kim K. P. Johnson · Computers in Human Behavior · 2015 · 228 citations

, , +16

How to Use Big Data to Drive Your Supply Chain

Nada R. Sanders · California Management Review · 2016 · 226 citations

, , +17

1–5 of 89

Authors

222

  1. MS
    Martin Spann

    Ludwig-Maximilians-Universität München, Germany

    5 publications · 145 citations

    5

    h-index

  2. PR
    Philipp Reichhart

    Ludwig-Maximilians-Universität München, Germany

    5 publications · 150 citations

    5

    h-index

  3. PK
    P.E. Ketelaar

    Radboud University Nijmegen, Netherlands

    5 publications · 288 citations

    5

    h-index

  4. DM
    Dominik Molitor

    Fordham University, United States

    5 publications · 145 citations

    5

    h-index

  5. AE
    Arief Ernst Hühn

    Radboud University Nijmegen, Netherlands

    4 publications · 202 citations

    4

    h-index

1–5 of 222

Institutions

117

  1. Ludwig-Maximilians-Universität München

    Munich, Germany

    6 h-index

    11 publications

    332 citations

  2. Fordham University

    New York, United States

    5 h-index

    5 publications

    145 citations

  3. Radboud University Nijmegen

    Nijmegen, The Netherlands

    5 h-index

    18 publications

    953 citations

  4. Fudan University

    Shanghai, China

    4 h-index

    9 publications

    373 citations

  5. Nanyang Technological University

    Singapore, Singapore

    4 h-index

    8 publications

    485 citations

  6. Pennsylvania State University

    State College, United States

    3 h-index

    6 publications

    2.2K citations

  7. Eindhoven University of Technology

    Eindhoven, The Netherlands

    3 h-index

    7 publications

    325 citations

  8. Breda University of Applied Sciences

    Breda, The Netherlands

    3 h-index

    3 publications

    153 citations

1–8 of 117

Venues

  1. Computers in Human Behavior

    4 publications · 415 citations

    4

    h-index

  2. International Journal of Mobile Communications

    IJMC · 4 publications · 124 citations

    4

    h-index

  3. Journal of Interactive Advertising

    3 publications · 502 citations

    3

    h-index

  4. Journal of Business Research

    JBR · 3 publications · 113 citations

    3

    h-index

  5. SSRN Electronic Journal

    Repository · 3 publications · 197 citations

    3

    h-index

1–5