P.E. Ketelaar

Taking the full view: How viewers respond to 360-degree video news

Paul Hendriks Vettehen, Daan Wiltink, Maite Huiskamp et al. · Computers in Human Behavior · 2018 · 118 citations · Full text

Media Studies, Full View, User-generated Content +10

Media generations and their advertising attitudes and avoidance: a six-country comparison

Margot J. van der Goot, Esther Rozendaal, Suzanna J. Opree et al. · International Journal of Advertising · 2016 · 83 citations · Full text

Advertising Avoidance, Targeted Advertising, Social Marketing +18

The smartphone as your follower: The role of smartphone literacy in the relation between privacy concerns, attitude and behaviour towards phone-embedded tracking

P.E. Ketelaar, Mark van Balen · Computers in Human Behavior · 2017 · 80 citations · Full text

Privacy Management, Social Media, Engineering +13

Behaviorally targeted location-based mobile marketing

Stefan F. Bernritter, P.E. Ketelaar, Francesca Sotgiu · Journal of the Academy of Marketing Science · 2021 · 79 citations · Full text

The Good, the Bad, and the Expert: How Consumer Expertise Affects Review Valence Effects on Purchase Intentions in Online Product Reviews

P.E. Ketelaar, Lotte M. Willemsen, Laura Sleven et al. · Journal of Computer-Mediated Communication · 2015 · 69 citations · Full text

Customer Satisfaction, Behavioral Decision Making, Consumer Research +19