Francesca Sotgiu

Conceptualizing the electronic word-of-mouth process: What we know and need to know about eWOM creation, exposure, and evaluation

Ana Babić Rosario, Kristine De Valck, Francesca Sotgiu · Journal of the Academy of Marketing Science · 2019 · 419 citations · Full text

Online Customer Behavior, Viral Marketing, Social Media +13

Consumer effects of front-of-package nutrition labeling: an interdisciplinary meta-analysis

Iina Ikonen, Francesca Sotgiu, Aylin Aydinli et al. · Journal of the Academy of Marketing Science · 2019 · 405 citations · Full text

A Meta-Analysis of the Effects of Brands’ Owned Social Media on Social Media Engagement and Sales

Georgia Liadeli, Francesca Sotgiu, Peeter W.J. Verlegh · Journal of Marketing · 2022 · 134 citations · Full text

Digital Marketing, Consumer Research, Brand Strategy +20

The Evolution of Marketing Channel Research Domains and Methodologies: An Integrative Review and Future Directions

Manfred Krafft, Oliver Goetz, Murali K. Mantrala et al. · Journal of Retailing · 2015 · 106 citations

Customer Satisfaction, Future Directions, Interactive Marketing +8

Behaviorally targeted location-based mobile marketing

Stefan F. Bernritter, P.E. Ketelaar, Francesca Sotgiu · Journal of the Academy of Marketing Science · 2021 · 79 citations · Full text