Ana Babić Rosario

Conceptualizing the electronic word-of-mouth process: What we know and need to know about eWOM creation, exposure, and evaluation

Ana Babić Rosario, Kristine De Valck, Francesca Sotgiu · Journal of the Academy of Marketing Science · 2019 · 440 citations · Full text

Business, Communication, Marketing +14

How consumer digital signals are reshaping the customer journey

David A. Schweidel, Yakov Bart, J. Jeffrey Inman et al. · Journal of the Academy of Marketing Science · 2022 · 117 citations · Full text

Business, Marketing, Marketing Management +14

Influencer marketing unlocked: Understanding the value chains driving the creator economy

Barak Libai, Ana Babić Rosario, Maximilian Beichert et al. · Journal of the Academy of Marketing Science · 2025 · 34 citations · Full text

Business, Marketing, Marketing Management +14

Consumer Timework

Thomas Derek Robinson, Ela Veresiu, Ana Babić Rosario · Journal of Consumer Research · 2021 · 32 citations

Social Sciences, Marketing, Sociology +17

Paradoxes of Social Support in Virtual Support Communities: A Mixed-Method Inquiry of the Social Dynamics in Health and Wellness Facebook Groups

Ana Babić Rosario, Cristel Antonia Russell, Doreen E. Shanahan · Journal of Interactive Marketing · 2022 · 15 citations

Social Sciences, Psychology, Social Psychology +17