2
Publications
119
Citations
2
H-Index
2023
Active since
Affiliations
Maximilian Beichert is an author at University of Basel specializing in marketing management, marketing communication, and consumer research.
Top concepts
ArtsBusinessMarketingManagementPersuasionAdvertisingMedia MarketingSocial InfluenceConsumer ResearchDigital Marketing
Publications per year
2023–2025
2
2
Revenue Generation Through Influencer Marketing
Maximilian Beichert, Andreas Bayerl, Jacob Goldenberg et al. · Journal of Marketing · 2023 · 102 citations · Full text
Rows per page
1–2 of 2