1
Publications
102
Citations
1
H-Index
2023
Active since
Affiliations
Erasmus University Rotterdam(Current)
Andreas Bayerl is an author at Erasmus University Rotterdam specializing in marketing management, marketing communication, and consumer research.
Top concepts
ArtsBusinessMarketingManagementPersuasionAdvertisingMedia MarketingSocial InfluenceConsumer ResearchDigital Marketing
Publications per year
2023–2023
1
1
Revenue Generation Through Influencer Marketing
Maximilian Beichert, Andreas Bayerl, Jacob Goldenberg et al. · Journal of Marketing · 2023 · 102 citations · Full text
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