Concepedia

Conceptualizing the electronic word-of-mouth process: What we know and need to know about eWOM creation, exposure, and evaluation

Ana Babić Rosario, Kristine De Valck, Francesca Sotgiu

Journal of the Academy of Marketing Science · 2019 · 440 citations · 213 references

Open access

Concepts

BusinessCommunicationMarketingCommunication TheoryCustomer Relationship ManagementDigital MarketingBusiness-to-consumer E-commerceCustomer EngagementE-commerce ManagementE-commerce MarketingE-commerce StrategyWord-of-mouth MarketingElectronic ReviewsEwom CredibilityOnline Word Of MouthWord-of-mouth DriversWord-of-mouth Volume

References

213