Concepedia

Publication | Open Access

How consumer digital signals are reshaping the customer journey

DOIFull Paper Access

108

Citations

93

References

2022

Year

David A. Schweidel, Yakov Bart, J. Jeffrey Inman, Andrew T. Stephen, Barak Libai, Michelle Andrews, Ana Babić Rosario, Inyoung Chae, Zoey Chen, Daniella Kupor,
Journal of the Academy of Marketing Science

References

YearCitations

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