Inyoung Chae

Spillover Effects in Seeded Word-of-Mouth Marketing Campaigns

Inyoung Chae, Andrew T. Stephen, Yakov Bart et al. · Marketing Science · 2016 · 128 citations

Business, Marketing, Marketing Management +12

How consumer digital signals are reshaping the customer journey

David A. Schweidel, Yakov Bart, J. Jeffrey Inman et al. · Journal of the Academy of Marketing Science · 2022 · 117 citations · Full text

Business, Marketing, Marketing Management +14

Wearout or Weariness? Measuring Potential Negative Consequences of Online Ad Volume and Placement on Website Visits

Inyoung Chae, Hernán A. Bruno, Fred M. Feinberg · Journal of Marketing Research · 2018 · 69 citations

Business, Marketing, Marketing Management +17

AI Agents and Agentic Systems: Redefining Global it Management

Laurie Hughes, Yogesh K. Dwivedi, Keyao Li et al. · Journal of Global Information Technology Management · 2025 · 24 citations

Computing, Information Systems, Information Technology +17

Paywall Suspensions and Digital News Subscriptions

Inyoung Chae, Jihyeon Ha, David A. Schweidel · Marketing Science · 2022 · 22 citations

Social Sciences, Communication, Marketing +8