Hernán A. Bruno

<b>Research Note</b>—Structural Demand Estimation with Varying Product Availability

Hernán A. Bruno, Naufel J. Vilcassim · Marketing Science · 2008 · 88 citations

Social Sciences, Business Economics, Economics +17

Wearout or Weariness? Measuring Potential Negative Consequences of Online Ad Volume and Placement on Website Visits

Inyoung Chae, Hernán A. Bruno, Fred M. Feinberg · Journal of Marketing Research · 2018 · 69 citations

Business, Marketing, Marketing Management +17

Role of Reference Price on Price and Quantity: Insights from Business-to-Business Markets

Hernán A. Bruno, Hai Che, Shantanu Dutta · Journal of Marketing Research · 2012 · 61 citations

Business, Marketing, Marketing Management +14

Brand Positioning Based on Brand Image–Country Image Fit

Kristina Klein, Franziska Völckner, Hernán A. Bruno et al. · Marketing Science · 2019 · 37 citations

Business, Marketing, Marketing Management +11

Driving Mobile App User Engagement Through Gamification

Jens W. Paschmann, Hernán A. Bruno, Harald J. van Heerde et al. · Journal of Marketing Research · 2024 · 23 citations · Full text

Business, Marketing, Marketing Management +17