Concepedia
Statistics
Publications
22
Citations
3.7K
H-Index
17
Active since
2010
Affiliations
University of Cologne(Current)
University of Bremen
Goethe University Frankfurt
University of Tübingen
Federal Institute of Hydrology
Kristina Klein is an author at University of Cologne specializing in marketing, business, and marketing management.
Publications per year
2010–2024
Hierarchical Latent Variable Models in PLS-SEM: Guidelines for Using Reflective-Formative Type Models
Jan-Michael Becker, Kristina Klein, Martin Wetzels · Long Range Planning · 2012 · 2.1K citations
Social Sciences, Educational Measurement, Psychometrics +12
Gameful Experience in Gamification: Construction and Validation of a Gameful Experience Scale [GAMEX]
René Eppmann, Magdalena Bekk, Kristina Klein · Journal of Interactive Marketing · 2018 · 365 citations
Social Sciences, Behavioral Sciences, Psychology +9
The Double-Edged Sword of Foreign Brand Names for Companies from Emerging Countries
Valentyna Melnyk, Kristina Klein, Franziska Völckner · Journal of Marketing · 2012 · 236 citations
Business, Marketing, Marketing Management +17
How, why, and when disclosure type matters for influencer marketing
Zeynep Karagür, Jan-Michael Becker, Kristina Klein et al. · International Journal of Research in Marketing · 2021 · 180 citations · Full text
Social Sciences, Marketing, Marketing Management +14
Speaking to the mind or the heart: effects of matching hedonic versus utilitarian arguments and products
Kristina Klein, Valentyna Melnyk · Marketing Letters · 2014 · 127 citations
Social Sciences, Marketing, Psychology +11
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