Magdalena Bekk

Gameful Experience in Gamification: Construction and Validation of a Gameful Experience Scale [GAMEX]

René Eppmann, Magdalena Bekk, Kristina Klein · Journal of Interactive Marketing · 2018 · 348 citations

Greening the competitive advantage: antecedents and consequences of green brand equity

Magdalena Bekk, Matthias Spörrle, Rebekka Hedjasie et al. · Quality & Quantity · 2015 · 102 citations

Green Marketing, Brand Equity, Management +11

The Benefits of Similarity between Tourist and Destination Personality

Magdalena Bekk, Matthias Spörrle, Joachim Kruse · Journal of Travel Research · 2015 · 75 citations

Customer Satisfaction, Tourism Management, Destination Marketing +15

All that glitters is not gold: An investigation into the undesired effects of gamification and how to mitigate them through gamification design

Magdalena Bekk, René Eppmann, Kristina Klein et al. · International Journal of Research in Marketing · 2022 · 37 citations

Undesired Effects, Performance Studies, Gamification Design +12

Support for quotas for women in leadership: The influence of gender stereotypes

Sophie Mölders, Prisca Brosi, Magdalena Bekk et al. · Human Resource Management · 2017 · 31 citations · Full text

Workplace Psychology, Gendered Perception, Typical Women +20