Concepedia

Valentyna Melnyk

VM

18

Publications

1.5K

Citations

17

H-Index

2009

Active since

Affiliations

Massey University(Current)

University of Waikato

Erasmus University Rotterdam

University of Cologne

Valentyna Melnyk is an author at Massey University specializing in marketing, management, and consumer research.

Top concepts

MarketingManagementConsumer ResearchConsumer BehaviorBusinessConsumer Decision MakingSocial SciencesCustomer SatisfactionAdvertisingBrand Awareness

Publications per year

2009–2021

18

Publications

18

The Double-Edged Sword of Foreign Brand Names for Companies from Emerging Countries

Valentyna Melnyk, Kristina Klein, Franziska Völckner · Journal of Marketing · 2012 · 234 citations

Consumer Uncertainty, International Marketing, Brand Strategy +25

The Influence of Social Norms on Consumer Behavior: A Meta-Analysis

Vladimir Melnyk, François A. Carrillat, Valentyna Melnyk · Journal of Marketing · 2021 · 193 citations · Full text

Behavioral Decision Making, Consumer Study, Social Psychology +17

Are Women More Loyal Customers Than Men? Gender Differences in Loyalty to Firms and Individual Service Providers

Valentyna Melnyk, Stijn M. J. van Osselaer, Tammo H.A. Bijmolt · Journal of Marketing · 2009 · 172 citations · Full text

Customer Satisfaction, Consumer Research, Social Influence +19

Speaking to the mind or the heart: effects of matching hedonic versus utilitarian arguments and products

Kristina Klein, Valentyna Melnyk · Marketing Letters · 2014 · 125 citations

Behavioral Decision Making, Social Psychology, Consumer Research +5

Are Women More Loyal Customers than Men? Gender Differences in Loyalty to Firms and Individual Service Providers

Valentyna Melnyk, Stijn M. J. van Osselaer, Tammo H.A. Bijmolt · Journal of Marketing · 2009 · 122 citations

Customer Satisfaction, Consumer Research, Social Influence +19

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