Statistics
Publications
1
Citations
23
H-Index
1
Active since
2024
Affiliations
Digital Wave (United States)(Current)
Jens W. Paschmann is an author at Digital Wave (United States) specializing in marketing, marketing management, and mobile marketing.
Publications per year
2024–2024
1
1
Driving Mobile App User Engagement Through Gamification
Jens W. Paschmann, Hernán A. Bruno, Harald J. van Heerde et al. · Journal of Marketing Research · 2024 · 23 citations · Full text
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