Concepedia

Paywall Suspensions and Digital News Subscriptions

Inyoung Chae, Jihyeon Ha, David A. Schweidel

Marketing Science · 2022 · 22 citations · 33 references

Concepts

Social SciencesCommunicationMarketingMedia StudiesDigital MediaMedia EconomicsMedia EffectsNew MediaNews MediaNews Subscription BehaviorPaywall Response

Abstract

This research investigates how paywall suspensions affect subsequent subscription decisions and how the patterns of content consumption moderate such effects.

References

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