Concepedia

Zoey Chen

ZC

12

Publications

1.2K

Citations

12

H-Index

2013

Active since

Affiliations

Georgia Institute of Technology(Current)

University of Miami

University of Connecticut

University of Pennsylvania

University of Washington

Zoey Chen is an author at Georgia Institute of Technology specializing in marketing, consumer research, and management.

Top concepts

MarketingConsumer ResearchManagementCommunicationArtsSocial InfluenceInteractive MarketingPersuasionBehavioral ScienceConsumer Engagement

Publications per year

2013–2023

12

Publications

12

Temporal Contiguity and Negativity Bias in the Impact of Online Word of Mouth

Zoey Chen, Nicholas H. Lurie · Journal of Marketing Research · 2013 · 433 citations

Customer Satisfaction, Positive Online Reviews, Behavioral Decision Making +25

When, Why, and How Controversy Causes Conversation

Zoey Chen, Jonah Berger · Journal of Consumer Research · 2013 · 224 citations

Social Acceptance and Word of Mouth: How the Motive to Belong Leads to Divergent WOM with Strangers and Friends

Zoey Chen · Journal of Consumer Research · 2017 · 137 citations

Online Communication, Social Psychology, Consumer Research +25

How consumer digital signals are reshaping the customer journey

David A. Schweidel, Yakov Bart, J. Jeffrey Inman et al. · Journal of the Academy of Marketing Science · 2022 · 108 citations · Full text

Customer Experience, Customer Satisfaction, Online Customer Behavior +9

How Content Acquisition Method Affects Word of Mouth

Zoey Chen, Jonah Berger · Journal of Consumer Research · 2016 · 59 citations

Rows per page

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