Stefan F. Bernritter

Why Nonprofits Are Easier to Endorse on Social Media: The Roles of Warmth and Brand Symbolism

Stefan F. Bernritter, Peeter W.J. Verlegh, Edith G. Smit · Journal of Interactive Marketing · 2016 · 156 citations · Full text

Business, Marketing, Nonprofit Management +14

Seeing the wood for the trees: How machine learning can help firms in identifying relevant electronic word-of-mouth in social media

Susan Vermeer, Theo Araujo, Stefan F. Bernritter et al. · International Journal of Research in Marketing · 2019 · 142 citations · Full text

Business, Computer Science, Marketing +17

Too good to be true: the role of online reviews’ features in probability to buy

Ewa Masłowska, Edward C. Malthouse, Stefan F. Bernritter · International Journal of Advertising · 2016 · 123 citations

Business, Marketing, Marketing Management +13

Behaviorally targeted location-based mobile marketing

Stefan F. Bernritter, P.E. Ketelaar, Francesca Sotgiu · Journal of the Academy of Marketing Science · 2021 · 86 citations · Full text

Business, Marketing, Marketing Management +17

Machine learning in marketing: Recent progress and future research directions

Dennis Herhausen, Stefan F. Bernritter, Eric W.T. Ngai et al. · Journal of Business Research · 2023 · 77 citations · Full text

Business, Marketing, Marketing Management +16