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Georgia Liadeli

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1

Publications

134

Citations

1

H-Index

2022

Active since

Georgia Liadeli is an author specializing in interactive marketing, digital marketing, and brand equity.

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Publications per year

2022–2022

1

Publications

1

A Meta-Analysis of the Effects of Brands’ Owned Social Media on Social Media Engagement and Sales

Georgia Liadeli, Francesca Sotgiu, Peeter W.J. Verlegh · Journal of Marketing · 2022 · 134 citations · Full text

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