Concepedia

Margot J. van der Goot

MJ

8

Publications

299

Citations

8

H-Index

2011

Active since

Affiliations

University of Amsterdam(Current)

Margot J. van der Goot is an author at University of Amsterdam specializing in communication, arts, and social media.

Top concepts

ArtsCommunicationSocial MediaEngineeringMedia StudiesMarketingManagementAdvertisingSocial ComputingSocial Marketing

Publications per year

2011–2023

8

Publications

8

Media generations and their advertising attitudes and avoidance: a six-country comparison

Margot J. van der Goot, Esther Rozendaal, Suzanna J. Opree et al. · International Journal of Advertising · 2016 · 83 citations · Full text

Advertising Avoidance, Targeted Advertising, Social Marketing +18

Meanings of television in older adults' lives: an analysis of change and continuity in television viewing

Margot J. van der Goot, Johannes W. J. Beentjes, Martine van Selm · Ageing and Society · 2011 · 59 citations

Quality Of Life, Aging, Communication +20

Sustainable Food and Agriculture: Stakeholder's Frames

Baldwin Van Gorp, Margot J. van der Goot · Communication Culture and Critique · 2012 · 59 citations

Agri-food Systems, Engineering, Sustainable Food System +23

Disentangling Two Fundamental Paradigms in Human-Machine Communication Research: Media Equation and Media Evocation

Margot J. van der Goot, Katrin Etzrod · Human-Machine Communication · 2023 · 34 citations · Full text

Engineering, Human-machine Interaction, Communication +20

Sponsorship Disclosures in Online Sponsored Content: Practitioners’ Considerations

Margot J. van der Goot, Eva A. van Reijmersdal, Sharmaine K.P. Zandbergen · Journal of Media Ethics · 2021 · 22 citations · Full text

Digital Marketing, Targeted Advertising, Consumer Research +21

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