Concepedia
Statistics
Publications
9
Citations
451
H-Index
Active since
2012
Affiliations
Ludwig-Maximilians-Universität München(Current)
Fordham University
New York University
Munich Business School
Philipp Reichhart is an author at Ludwig-Maximilians-Universität München specializing in marketing management, business, and marketing.
Publications per year
2012–2020
The role of smart metering and decentralized electricity storage for smart grids: The importance of positive externalities
Benedikt Römer, Philipp Reichhart, Johann Kranz et al. · Energy Policy · 2012 · 127 citations
Engineering, Economics, Electrical Engineering +17
Consumer Decision-making Processes in Mobile Viral Marketing Campaigns
Christian Pescher, Philipp Reichhart, Martin Spann · Journal of Interactive Marketing · 2013 · 107 citations
Business, Marketing, Marketing Management +14
Effectiveness of Location-Based Advertising and the Impact of Interface Design
Dominik Molitor, Martin Spann, Anindya Ghose et al. · Journal of Management Information Systems · 2020 · 62 citations
Business, Marketing, Marketing Management +17
A comparison of the effectiveness of e-mail coupons and mobile text message coupons for digital products
Philipp Reichhart, Christian Pescher, Martin Spann · Electronic Markets · 2013 · 39 citations
Business, Marketing, Marketing Management +16
Measuring the Effectiveness of Location-Based Pull Advertising: A Randomized Field Experiment
Dominik Molitor, Philipp Reichhart, Martin Spann et al. · SSRN Electronic Journal · 2015 · 37 citations · Full text
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