Concepedia
Statistics
Publications
5
Citations
247
H-Index
Active since
2013
Affiliations
Ludwig-Maximilians-Universität München(Current)
University of Southern California
Universidad de Los Andes, Chile
Christian Pescher is an author at Ludwig-Maximilians-Universität München specializing in marketing, management, and digital marketing.
Publications per year
2013–2025
Consumer Decision-making Processes in Mobile Viral Marketing Campaigns
Christian Pescher, Philipp Reichhart, Martin Spann · Journal of Interactive Marketing · 2013 · 107 citations
Business, Marketing, Marketing Management +14
Can AI Help in Ideation? A Theory-Based Model for Idea Screening in Crowdsourcing Contests
J. Jason Bell, Christian Pescher, Gerard J. Tellis et al. · Marketing Science · 2023 · 75 citations
Management, Computer Science, Economics +14
A comparison of the effectiveness of e-mail coupons and mobile text message coupons for digital products
Philipp Reichhart, Christian Pescher, Martin Spann · Electronic Markets · 2013 · 39 citations
Business, Marketing, Marketing Management +16
Relevance of actors in bridging positions for product-related information diffusion
Christian Pescher, Martin Spann · Journal of Business Research · 2013 · 15 citations
Management, Marketing, Strategic Management +12
The Role of Artificial Intelligence in the Ideation Process
Christian Pescher, Gerard J. Tellis · Journal of Product Innovation Management · 2025 · 11 citations · Full text
Management, Innovation Management, Artificial Intelligence +16
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