Concepedia
Statistics
Publications
7
Citations
168
H-Index
Active since
2012
Affiliations
Fordham University(Current)
Ludwig-Maximilians-Universität München
Dominik Molitor is an author at Fordham University specializing in interactive marketing, management, and marketing.
Top concepts
MarketingManagementInteractive MarketingLocalizationMobile ComputingConsumer ResearchDesignHealthTechnologyAdvertising
Publications per year
2012–2020
Effectiveness of Location-Based Advertising and the Impact of Interface Design
Dominik Molitor, Martin Spann, Anindya Ghose et al. · Journal of Management Information Systems · 2020 · 60 citations
Measuring the Effectiveness of Location-Based Pull Advertising: A Randomized Field Experiment
Dominik Molitor · SSRN Electronic Journal · 2015 · 37 citations · Full text
Location-Based Advertising: What is the Value of Physical Distance on the Mobile Internet?
Dominik Molitor, Philipp Reichhart, Martin Spann · SSRN Electronic Journal · 2012 · 20 citations · Full text
The value of product presentation technologies on mobile vs. non-mobile devices: A randomized field experiment
Philipp Naegelein, Martin Spann, Dominik Molitor · Decision Support Systems · 2019 · 15 citations
Mobile Marketing, Mobile Interaction, Mobile Commerce +14
Tell Me Where You Are and I’ll Tell You What You Want: Using Location Data to Improve Marketing Decisions
Martin Spann, Dominik Molitor, Stephan Daurer · GfK Marketing Intelligence Review · 2016 · 13 citations · Full text
Artificial Intelligence, Engineering, Machine Learning +21
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