Philipp Naegelein

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Active since

2016

Affiliations

Ludwig-Maximilians-Universität München(Current)

Philipp Naegelein is an author at Ludwig-Maximilians-Universität München specializing in human-computer interaction, technology, and interactive marketing.

Top concepts

DesignMarketingManagementTechnologyUser ExperienceProduct ExperienceInteractive MarketingHuman-computer InteractionHealthEngineering

Publications per year

2016–2019

Publications

Quantified UX

Florian Lachner, Philipp Naegelein, Robert Kowalski et al. · 2016 · 39 citations

Usability Engineering, Engineering, Product Experience +13

The value of product presentation technologies on mobile vs. non-mobile devices: A randomized field experiment

Philipp Naegelein, Martin Spann, Dominik Molitor · Decision Support Systems · 2019 · 15 citations

Mobile Marketing, Mobile Interaction, Mobile Commerce +14

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