Concepedia

Robert R. Harmon

RR

Statistics

Publications

34

Citations

2K

H-Index

23

Active since

1982

Affiliations

Portland State University(Current)

Arizona State University

Intel (United States)

Robert R. Harmon is an author at Portland State University specializing in management, marketing, and business.

Top concepts

ManagementEngineeringMarketingBusinessConsumer ResearchTechnologyCommunicationCustomer SatisfactionInteractive MarketingDesign

Publications per year

1982–2019

34

Publications

34

Perceived Effectiveness of Push vs. Pull Mobile Location Based Advertising

Ramaprasad Unni, Robert R. Harmon · Journal of Interactive Advertising · 2007 · 270 citations

Location Tracking, Digital Marketing, Targeted Advertising +16

The Persuasive Effects of Source Credibility in Buy and Lease Situations

Robert R. Harmon, Kenneth A. Coney · Journal of Marketing Research · 1982 · 259 citations

Fake News, Behavioral Decision Making, Reputation Management +19

Sustainable IT services: Assessing the impact of green computing practices

Robert R. Harmon, Nora Auseklis · 2009 · 183 citations

Sustainable It Services, Engineering, Energy Efficiency +21

Smart cities and the Internet of Things

Robert R. Harmon, Enrique Castro-Leon, Sandhiprakash Bhide · 2015 · 110 citations

Web Of Thing, Engineering, Smart City +17

The Persuasive Effects of Source Credibility in Buy and Lease Situations

Robert R. Harmon, Kenneth A. Coney · Journal of Marketing Research · 1982 · 104 citations

Behavioral Decision Making, Consumer Study, Reputation Management +22

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