Concepedia

Kenneth A. Coney

KA

Statistics

Publications

13

Citations

760

H-Index

13

Active since

1972

Affiliations

Arizona State University(Current)

University of Oregon

Portland State University

Kenneth A. Coney is an author at Arizona State University specializing in management, marketing, and consumer research.

Top concepts

MarketingManagementConsumer ResearchBiasBusinessPersuasionAdvertisingSocial SciencesInteractive MarketingMarketing Communication

Publications per year

1972–1983

13

Publications

13

The Persuasive Effects of Source Credibility in Buy and Lease Situations

Robert R. Harmon, Kenneth A. Coney · Journal of Marketing Research · 1982 · 259 citations

Fake News, Behavioral Decision Making, Reputation Management +19

The Persuasive Effects of Source Credibility in Buy and Lease Situations

Robert R. Harmon, Kenneth A. Coney · Journal of Marketing Research · 1982 · 104 citations

Behavioral Decision Making, Consumer Study, Reputation Management +22

Promotional Effects on a High-versus Low-Involvement Electorate

William R. Swinyard, Kenneth A. Coney · Journal of Consumer Research · 1978 · 74 citations

Targeted Advertising, Consumer Research, Public Opinion +18

Uninformed Response Error in Survey Research

Del I. Hawkins, Kenneth A. Coney · Journal of Marketing Research · 1981 · 67 citations

Engineering, Uninformed Response Error, Law +19

Advertising and Differentiated Sex Roles in Contemporary American Society

Del I. Hawkins, Kenneth A. Coney · Journal of the Academy of Marketing Science · 1976 · 47 citations

Gender Identity, Advertising, Commercial Sex +6

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