Del I. Hawkins

Marketing Research: Meaning, Measurement and Method

Donald E. Stem, R. A. Dunn, Donald S. Tull et al. · Journal of Marketing Research · 1977 · 154 citations

Business, Marketing, Marketing Management +7

100 Statistical Tests

Del I. Hawkins, Gopal K. Kanji · Journal of Marketing Research · 1995 · 150 citations

Student Evaluations of the Ethics of Marketing Practices: The Role of Marketing Education

Del I. Hawkins, A. Benton Cocanougher · Journal of Marketing · 1972 · 113 citations

Business, Marketing, Marketing Management +8

A Field Test of the Relationship between Cognitive Dissonance and State Anxiety

Michael B. Menasco, Del I. Hawkins · Journal of Marketing Research · 1978 · 71 citations

Social Sciences, Psychology, Social Psychology +8

New business entrepreneurship in the Japanese economy

Del I. Hawkins · Journal of Business Venturing · 1993 · 68 citations

Business, Economics, Entrepreneurship +13