Concepedia

Michael B. Menasco

MB

Statistics

Publications

10

Citations

294

H-Index

10

Active since

1978

Affiliations

Washington State University(Current)

Michael B. Menasco is an author at Washington State University specializing in business, decision theory, and decision analysis.

ORCID

Publications per year

1978–1991

10

Publications

10

A Field Test of the Relationship between Cognitive Dissonance and State Anxiety

Michael B. Menasco, Del I. Hawkins · Journal of Marketing Research · 1978 · 71 citations

, , +8

Utility and Choice: An Empirical Study of Wife/Husband Decision Making

Michael B. Menasco, David J. Curry · Journal of Consumer Research · 1989 · 56 citations

, , +13

Some Effects of Differing Information Processing Strategies on Husband-Wife Joint Decisions

David J. Curry, Michael B. Menasco · Journal of Consumer Research · 1979 · 37 citations

, , +17

A Field Test of the Relationship between Cognitive Dissonance and State Anxiety

Michael B. Menasco, Del I. Hawkins · Journal of Marketing Research · 1978 · 30 citations

, , +8

New-Product Development and Testing

Robert J. Thomas, Walter Henry, Michael B. Menasco et al. · Journal of Marketing Research · 1990 · 23 citations

, , +11

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