Concepedia

A. Benton Cocanougher

AB

7

Publications

356

Citations

7

H-Index

1971

Active since

Affiliations

University of Southern California(Current)

A. Benton Cocanougher is an author at University of Southern California specializing in management, marketing, and social identity.

Top concepts

ManagementMarketingBusinessEducationSocial IdentityConsumer CultureConsumer BehaviorConsumer ResearchEthical MarketingEthical Leadership

Publications per year

1971–1978

7

Publications

7

Student Evaluations of the Ethics of Marketing Practices: The Role of Marketing Education

Del I. Hawkins, A. Benton Cocanougher · Journal of Marketing · 1972 · 113 citations

Evaluative Framework, Education, Ethical Marketing +16

Socially Distant Reference Groups and Consumer Aspirations

A. Benton Cocanougher, Grady D. Bruce · Journal of Marketing Research · 1971 · 68 citations

Consumer Study, Consumer Research, Social Influence +16

'Bars' Performance Rating for Sales Force Personnel

A. Benton Cocanougher, John M. Ivancevich, Subhash Sharma · Journal of Marketing · 1978 · 48 citations

Performance Measure, Performance Assessment, Management +3

Student Evaluations of the Ethics of Marketing Practices: The Role of Marketing Education

Del I. Hawkins, A. Benton Cocanougher · Journal of Marketing · 1972 · 41 citations

Student Evaluations, Management, Ethical Leadership +6

‘Bars’ Performance Rating for Sales Force Personnel

A. Benton Cocanougher, John M. Ivancevich · Journal of Marketing · 1978 · 35 citations

Performance Management, Customer Satisfaction, Performance Measure +6

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