Concepedia

Grady D. Bruce

GD

16

Publications

824

Citations

12

H-Index

1970

Active since

Affiliations

The University of Texas at Austin(Current)

California State University, Fullerton

Grady D. Bruce is an author at The University of Texas at Austin specializing in management, marketing, and consumer research.

Top concepts

MarketingManagementConsumer ResearchBusinessConsumer BehaviorSocial InfluenceCustomer SatisfactionSocial SciencesBrand ManagementBehavioral Science

Publications per year

1970–2009

16

Publications

16

Product Involvement As Leisure Behavior

Peter Bloch, Grady D. Bruce · ACR North American Advances · 1984 · 157 citations

Leisure Study, Leisure Studies, Consumer Study +6

Marketing Consumer Services: New Insights

Grady D. Bruce, Pierre Eiglier, Éric Langeard et al. · Journal of Marketing · 1978 · 156 citations

Customer Experience, Consumer Services, Management +5

THE EFFECTS OF SOCIAL CLASS AND PERCEIVED RISK ON CONSUMER INFORMATION SEARCH

Paul S. Hugstad, James W. Taylor, Grady D. Bruce · Journal of Consumer Marketing · 1987 · 77 citations

Consumer Uncertainty, Behavioral Decision Making, Consumer Study +31

Group Influence and Brand Choice Congruence

Robert E. Witt, Grady D. Bruce · Journal of Marketing Research · 1972 · 70 citations

Marketing, Customer Satisfaction, Behavioral Sciences +15

Socially Distant Reference Groups and Consumer Aspirations

A. Benton Cocanougher, Grady D. Bruce · Journal of Marketing Research · 1971 · 68 citations

Consumer Study, Consumer Research, Social Influence +16

Rows per page

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