Concepedia

Éric Langeard

ÉL

Statistics

Publications

8

Citations

727

H-Index

8

Active since

1974

Affiliations

The University of Texas at Austin(Current)

Institut Régional d’Administration de Lille

Aix-Marseille Université

Éric Langeard is an author at The University of Texas at Austin specializing in business, marketing management, and consumer behavior.

Publications per year

1974–1982

8

Publications

8

Growth strategies for service firms

James M. Carman, Éric Langeard · Strategic Management Journal · 1980 · 350 citations

Business, Strategic Management, Strategy +16

Marketing Consumer Services: New Insights

Grady D. Bruce, Pierre Eiglier, Éric Langeard et al. · Journal of Marketing · 1978 · 156 citations

Business, Marketing, Marketing Management +13

A Cross-National Comparison of Consumer Habits and Innovator Characteristics

Robert T. Green, Éric Langeard · Journal of Marketing · 1975 · 104 citations

Business, Marketing, Marketing Management +11

A Cross-National Comparison of Consumer Habits and Innovator Characteristics

Robert T. Green, Éric Langeard · Journal of Marketing · 1975 · 51 citations

Business, Marketing, Marketing Management +11

Innovation in the Service Sector: Some Empirical Findings

Robert T. Green, Éric Langeard, Alice C. Favell · Journal of Marketing Research · 1974 · 26 citations

Business, Marketing, Marketing Management +11

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