Journal of Marketing · 1975 · 51 citations · 0 references
BusinessMarketingMarketing ManagementConsumer BehaviorConsumption StudiesInnovationConsumer CultureConsumer SatisfactionConsumer TheoryCross-cultural Consumer BehaviorConsumer Behavior AnalysisConsumer PersonalityCross-cultural Consumer AttitudesCross-national Market Comparison
What makes French and U.S. consumers different?